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Today on the ask Brady show I go on allowed and extended and unexpected ramps hey hair pro church nation and welcome to the ask Brady show episode number 26 we’ve got four great questions some people approach search nation and I’m joined as always to my left your right its Roxanne true true it is behind the camera the editing wizard himself Joan X and the man with the game Alex Mills thanks it’s not really as special as it sounds because I work here but I’m here Roxanne take us away with the first question all right so the first question comes from Adam and he says in a recent episode of ask Brady Brady talked about being on as many platforms as possible for podcasts etc here’s my issue we just stopped uploading to pod bean which posts to Apple to the Apple star and instead only upload to a website where people can play it directly on our web browser on our web site the reason was pod beans audio player looked gross on our website and most notably my IT guy says that for every one time that the iTunes podcast was played people went to our website and listened to the sermon on the browser 30 to 40 times it didn’t seem to be worth the extra effort to upload the files twice when nobody is using the podcast so I directed my guys to only upload it to the website is this foolish if so why Adam thanks for the question I don’t know who your IT guy is but there’s a basic rule when it comes to managing your website that you basically never ever ever for any reason at any point for any reason upload a large file to your website server if it’s an image okay even with images because our websites have so many images you want to compress them all as much as possible sometimes you even host them elsewhere if necessary you always want to host large files elsewhere imagine if you hosted your video file on your server imagine how many videos that would be on your server every time you add file sizes files that are large size or small to your server it makes your server more bloated and the more blow to the server is the slower your website is going to respond and so uploading your podcasts your audio files even though an audio file pod cast properly compresses maybe only 20 to 50 megabytes uploading that every single week to your server is insanity pure insanity and I don’t know who your IT guy is maybe he knows something I do not but from where I sit right now I don’t understand why he would encourage you to do that I’ll tell you the way that we manage our podcast we use a service called libsyn very similar to pod bean I imagine what it does is it hosts all of the files on its server it’s exclusively meant work to say like we’re going to hold all of your audio files so you don’t have to and then what it does is it creates an RSS feed and it hosts each individual file online and then what I do is I take the specific audio feed for that individual podcast so let’s say – this one aspirating episode number 26 I take the exact file link for that and then I put it on our website and then you can go to pro Churchill comm slash whatever the permalink is for this episode of ask Brady and there you will be able to listen to it but that exact same link is also sent to the RSS feed that Lipstein looks and generates to the Apple podcast and then also Apple podcasts through there it’s populated on every single actual app that draws from Apple podcasts which is most of them and then other services like Skitch or for instance google play the same RSS feed that same single RSS feed that’s being generated by libsyn is going to all of those places the only place that we have to upload a second time is SoundCloud and that’s because SoundCloud is in competition trying to create its own RSS feed and they want you to host and they have this audience and so they can kind of like play that game but other than that a single RSS feed that where we upload the Lipson goes to Apple podcasts stitcher the Google Play Store everywhere and our website and you know again this is just a basic web 101 imagine if we hosted like all of our videos on our actual website that would be impossible that one one video is like a single gigabyte if that was everywhere that would be insanity and that’s why so services like Dropbox exists Amazon s3 Google cloud Microsoft Zune Zen I didn’t even one of those like that a music thing yeah before iTunes pulling the Gomez had one who Zune oh man I don’t know what that is oh it’s all coming back to me now I remember I had a creative Zen micro because I could not afford an iPod Oh bad memories I dropped it I bricked it it was done I also dropped my android phone first smart phone I ever had bricked it you know many times I’ve dropped this a bazillion and it lives on good job iPhone 7 plus anyway the point is don’t upload large files to your website server it is bad don’t do it you want to host those elsewhere and especially when it comes to your podcast you’d want to upload it through a dedicated podcast server like pod beat now to respond to Adams concern that the pod bean interface is trash I haven’t used it maybe it is the point is not that you’re going to use the pod beat interface the point is that pod bean if I understand them to be the service they are they’re generating an RSS feed for you that you can submit to Apple podcasts to Google Play to stitcher which will then show up in every single a podcast app on every single platform I don’t listen to podcasts on epic this is my podcast feed right now got a bunch of different stuff business ESPN 30 for 30 basketball sermon basketball sermon business basketball you get the point I hear about three things Bible business and basketball Wow alliteration I live you know I came prepared actually that was off the cuff so point being is that I want all my podcast to be in one place if I had to go to each of these podcasts individual websites guess what I wouldn’t listen to them because who’s got time for that ain’t nobody got time for that rock man and so I have them all in a single podcast app now I use the native podcast app for Apple devices for the iPhone but whether you use stitcher will play whatever you want all of your podcast in one place this is why it’s essential there’s two parts this one don’t store things on your server and number two for podcast you absolutely need an RSS feed that’s populating on all of these major podcast listening platforms I have no idea how you’re getting one listen to 30 to 40 on your website that is something that I have never heard before and for everyone listening is highly highly uncommon very rare so but what that says to me is probably because you have a strategy that doesn’t allow an RSS feed at all you probably are in Apple podcast stitcher Google Play I imagine that’s why you’re not getting any of those listens because of course someone’s going to go to your website versus going to you know a specific pod bean app like that makes sense but if you’re properly set up in all of the places you know that’s where the majority of listeners are going to come from so number one for everyone listening whether it be a podcast a video or even excessive images if you’re not compressing make sure that you’re hosting your media files elsewhere not on your server because when you host on your server it slows your website down because your website will become bloated you don’t want that number two if you are running a podcast create a podcast feed for an RSS feed using a service like libsyn like SoundCloud like pod bean and then use that to populate all of the major podcast platforms so you can be found everywhere and the great thing about an RSS feed when it’s properly configured is that you only need to do it once you don’t need to do a secondary thing if you don’t want to send to SoundCloud which you probably don’t need to we don’t even need to adjust one of the things that we do know cuz that takes extra work but have your podcast managed through a dedicated podcast managing app and then you only have to do it once that’s to both worlds perfect alright question 2 comes from Tiffany she says we are about to start doing video announcements in our church I’ve been watching your videos and you use Adobe after-effects I guess I was just wondering what the difference is between using Adobe After Effects and Final Cut Pro and if they are the same thing which is better great question so let’s talk about all of the different video editing platforms nonlinear editing platforms NLEs as they are sometimes called so when it comes to video you’ve got number one Adobe Premiere Pro number two Final Cut Pro and number three avid and I think it’s like avid composer I think isn’t the technical name so the most popular one is Adobe Premiere Pro by far the reason for this is that a couple of years ago Adobe switched to a subscription model back in the day as we all remember likely whenever you wanted to buy software you’d have to buy like a complete set oh yeah like like in a box and it came with like a CD or a DVD or if it was really big software multiple discs and then you installed on the disc and then maybe you entered a license key or for the more advanced software you’d have what’s called a dongle and then you plug that into your computer and that would actually you know authorize me you have that software did you ever receive a dongle in the mail right man I hate that word Roxanne this word is the correct term dongle okay so Roxanne hates cooler dongle enemy chance I have to work it into natural discussion I will the point being is that that’s the way it used to be done and then the whole subscription craze took over the world the marketplace and that included software now instead of paying $1,000 for the latest edition of Photoshop and then paying another five six seven hundred when you wanted to update in six months when they released the new version they released the Creative Cloud and the Creative Cloud gave you access to one or all of Adobe’s Apps for a single small recurring subscription cost this was amazing because now we could all afford not just one app if we were lucky but all of them I remember I was in college when this first happened and it was a game-changer because no longer that did I need to download crack torrent did software that may give me viruses or do terrible things to my computer and be illegal now I could do the right thing and pay because I could afford it of course I’d not have a thousand dollars for one piece of software that natives need to be updated later that year Adobe Creative Cloud did that and so I mean I don’t have actual data for this but in my mind at that time Final Cut Pro and Adobe Premiere Pro were kind of fighting against one another to see who was going to be the winner and then the subscription model came out and then everybody was like oh okay let’s move to Adobe Premiere Pro before Final Cut Pro 10 there was Final Cut Pro 7 which was a very popular editing interface platform even for pro users and then what Apple did as they have done for so many of their apps is that they came up with a new one that was meant to be like ultra simple for users that were not advanced and all the pro users were like okay like this is like completely child software we don’t even know how to use this like give us something that’s real and Apple was like no good luck we were like blast you Apple and so a lot of people migrated over to Adobe Premiere Pro so those are the three kind of big ones when it comes to avid I’ve only used it very very very not much at all the one time I did use it was when I was working at a production agency avid is more of like a really kind of professional and in my mind a little bit more old-school editing application but a lot of bigger studios use for better or for worse I didn’t really care for it I was forced to use because I was working there and so I don’t know too much about it but it’s not very popular or at least among the people that I know and in the circles that I’m in with that being said those are all video editing platforms the difference that you’re making here between After Effects and Final Cut Pro is not just Apple versus Adobe but a video editing platform verse an animation platform Adobe After Effects like the now discontinued Apple motion is an animation platform it’s meant for typography 3d rendering you know motion graphics it’s a motion graphic animation platform whereas Adobe Premiere Pro is more of a video editing platform so think of this the difference between motion graphics and video real footage versus you know animation that’s the difference so Final Cut Pro and Adobe After Effects that’s not really an actual comparison you’re comparing two different things they’re both in the world of moving pictures in video but the difference is footage and motion graphics now there is crossover in both a little bit you can create titles inside of Adobe Premiere Pro and add some basic transitions you know you can have like barn doors come over your text or slide in slide sort of that thing and then even in Adobe After Effects sometimes you might want to do color grading in there because you’re using you know some type of application or plugin that we require that or you need to do some more advanced things when it comes to noise reduction or warp stabilization or masking there are some things that you might consider doing an After Effects before video but what we’ve seen over the last couple of years is Adobe Premiere Pro is started to kind of like integrate those into their into its platform on its own so that’s the key difference when it comes to my recommendations since the Creative Cloud has come out I completely left Final Cut Pro which was the very first video editing platform that I ever used in my life and when I was learning video in high school and then College so I recommend the Adobe Creative Suite you can get every single app for I think it’s $49 a month I mean I think that you can get a discount if you are a non-profit or if you sign up for like a year commitment something like that I think I had it originally as a student for $19 a month $19 very impressive every single app yeah it was like one trip to four Holies four Holies is the Mexican restaurant I eat it every day cost $18 and forty five cents per lunch oh my gosh I get double meat you know like there’s a lot of meat on there I need my protein yeah okay 30 grams of protein and shrimp like I get the beat from the shrimp shrimp is all protein no fat no carbs that’s just extra 30 grams of protein spreche off the grill okay you’re right I pay more for that than my work but the point is the Adobe Premiere Pro and the Creative Cloud is very affordable even for churches and you can get like we use every single app we use for creative stuff is Adobe Adobe Audition for podcasting Premiere Pro for video after-effects promotion Photoshop Photoshop yes illustrator for graphics and I think there are even others that we use sometimes oh Lightroom for photos yeah that’s what Alex uses the man with the cam Alex Mills and LA Adobe Adobe Premiere Pro my recommendation and After Effects you get them both on the same subscription hopefully that clears up any confusion and offers my recommendation as well perfect all right question three comes from Stephanie she says how effective our Facebook check-ins some people have been pushing – for us to promote check-ins at our church Sundays and anytime they are doing church related stuff I haven’t heard a lot on this topic and it got brought up by our pastor again because another church we know is paying a company that helps promote people using them they are saying that every check in two hundred people sees it but I am not finding this information anywhere myself thank you for any information you have on the subject it’s interesting about 6 12 18 months ago somewhere in that range I started noticing and a lot of the announcements that we were doing for churches a promotion for something like hey make sure that you check in using your Facebook app for every 10 Facebook check-ins will donate $1 – and then you put in some nonprofit cause and I thought it was interesting because we started seeing this pretty commonly amongst churches you know one in every 10 that we did had some type of commotion like this and I think the idea was they were there was some type of partnership but I don’t know the organization of the company was that was doing this maybe it’s the company that’s working with Stephanie Stephanie I wanted to go with Cindy but that would have been honest Stephanie maybe that’s the company or organization that she and her church is working with but there was some type of thing happened where a lot of churches were getting on this train when it comes to this statistic 200 people see a check it when I’m guessing I haven’t heard that statistic personally but what I’m guessing this company is you the data they’re probably using to give that statistic is that the average Facebook user has this many friends and thus if you check in this percentage of people of an average users friend base will see it so let’s say the average person has 700 friends and the average Facebook post gets like you know 30% reach with their friend group on average 200 people will see you checking in and checking in is a good way to use social proof amongst Facebook to show that you’re attending church you know there’s a lot of friction to saying and asking an individual on Facebook to share one of your church’s Facebook posts would you share a Church’s Facebook post I highly doubt it it does depend what it is though I really thought it was like beneficial or something I really strongly supported maybe right like if your church was doing like a really cool outreach event or if our partnering with an organization that you really loved or if it was like a recap of like a fun like kids event you didn’t there’s a bunch of fun pictures you know but maybe you’re not going to share a 60 second sermon clip but and everyone’s different but the point is there’s a lot of friction to sharing a post that’s why Facebook really ranks and uses in their algorithm shares a big part of it because they know like a share is a big deal more of a big deal in a comment or a like below up below a share you know I’m trying to think of like on the Facebook hierarchy where would I put a check in like is probably the easiest I’m gonna put a check in either what do you think before a comment or after a comment when it comes to friction truthfully I’ve never checked in anywhere that’s an important thing a lot right because that’s interesting part two I don’t really ever check in either so you could say that the friction of checking in is just uncommon I don’t think I’ve ever done it either I don’t even know how to check in oh I think it’s like at the top like I said I closed something I was like like status live check in oh great the top I don’t have facebook on my phone I don’t have facebook on iPhone me there Oh interesting look at us rejecting Facebook flashes or any point being is that I would say probably goes like comments check and share but considering how uncommon to check in is at least in the really small sample size between the two of us right here maybe a checking is the hardest thing but what it does do is that it gets people off the fence there are people in your church I would say the majority who are never going to share something your church is doing on Facebook with their influence on Facebook right so there’s the people that like your Facebook page and then there’s the entire sphere of influence that every single person who likes your Facebook page has with their Facebook peeps right it’s like one layer one degree of separation what you’re trying to do here is leverage their huge sphere of social influence by connecting their sphere of influence to your church right you’re trying to bridge this one degree of separation that’s the idea behind this and what is the best way to do this someone could like a post and then someone else might see it because they liked it someone might comment on a post and then someone might see it because they commented but that’s pretty unlikely and that’s more of a Twitter thing than a Facebook thing the share is a big one if you share your church’s post with your entire sphere of influence on facebook then just as if you posted that post on your own but then there’s a checking it’s kind of this interesting thing right it’s a lot less of a friction because it’s not you posting it’s just you saying hey I’m here so it’s not as big video maybe not to as much of a barrier but it still gets access your church to the sphere of influence and when you pair that with an incentive check-in and if you do we’re going to donate to a non-profit now someone has an incentive to do it so the check-in is a very interesting thing I haven’t seen too much data to say that it works or is great but anytime that you can connect your church’s Facebook page to this one degree of separation the sphere of influence that the people who like your page have that’s a good thing I would say I would also though caution I don’t know how you feel about this but the first time seeing a church was doing this like it was always like impoverished children it seemed like checking the facebook and will send one dollar to an impoverished child and I was like I don’t really like that like there is a part of me that kind of rejects that that doesn’t feel super comfortable that like maybe if it was like check in and will donate $1 to the local food bank yeah maybe a part of me would like that better because it’s like check into this fixture in our community the church and we will donate a dollar to another fixture in the community the food bank rather than check in so that people know you’re at our church on Facebook and we’ll help a child eat it was like uh I mean maybe we should just help the child eat without the Facebook jacket like if you have the dollar maybe you know maybe we should just give it to them anyway like it and then you could feel really guilty to check in your life the church is like oh yeah I bet you would love to but you love to feed impoverished children which well you got to check in or else like that’s weird there’s a dynamic yet this is a dialogue what’s going in my on my head and I’m kind of seeing something like this so I would be careful with how you’re incentivizing people to check into Facebook but the check in subject that topic in general I like it don’t have too many data points or statistics on it big studies but it’s interesting it’s a little bit different than what a lot of a lot of stuff that’s being done on Facebook and on social so give it a shot just don’t pair it with something like you know super kind of icky and ruin it and kind of make it anyway alright I’m not interesting mood today alright too much shrimp on my parolees yeah I guess too much protein that extra 30 grams alright the last question comes from Matthew and he says so I got asked an interesting question today as I develop our new website why should we put personal social media links on our pages is this a good or bad idea obviously we link our church website with our church social media page but what about linking our staff pages with their personal social media pages yeah I think that anytime you can connect your pastors with more people outside of church the better the whole entire like mantra behind pro churchills is sees the 167 that stands receives 167 hours beyond your Sunday service we think so much good in fact much more good can be done when it comes to accomplishing your church’s mission in the hundred and sixty seven hours beyond your Sunday service then can be done in that small window of times that 60 minutes once a week and people don’t attend church every week so maybe once every other week right like if we did a quick math here the average person attends church every other week 26 weeks times 60 / this is why I’m not a mathematician I don’t know what I just did was I took 26 weeks times that by 60 minutes and then said oh I don’t know what would this be in hours and then divided it by 6 to get which of course meant the math was useless of course that meant it was 26 hours say what which meant the math did not need to happen in the first place no editing in this show minor editing so 26 hours let’s round down just easy or even round up your church services a little bit long you get some in there 30 hours a week you’ve got them five times that much every single week 30 hours in a year rather you’ve got them five times more than that every single week the point is is that you’ve got so much access to people there’s so much good that you can do beyond those beyond that 60 minutes in those hundred seven hours and that includes your pastors being real people and pastoring throughout the week you don’t just need to have direct one-on-one talking time to be pastoral and to pastor and Shepherd somebody the single biggest business mentor that I have in my life Gary Vaynerchuk I have never met never spoken to and he has no idea that I exist but he produces so much great content and he’s so active online he has literally changed the scope the faith of this entire business and me as a CEO and entrepreneur and he has no idea that I exist that make you feel so I think it doesn’t bother me you helped me a ton wait I’m glad the point is is that your pastor and the people that he or she is pastoring will know that each other exists unless you’re in a super large Church you can pastor and Shepherd and show what it means to really follow Jesus and to love Jesus and to live the Jesus life and you could do it in those hundred fifty sixty seven hours on social digitally articles podcasts Instagram stories Facebook live post photos whatever it might be and so that’s why I think it’s a value to connect your pastors and your church leaders social accounts on Facebook is that you want as much as possible for your church to be connected to or sort your congregation to be connected to your church and leaders as much as possible throughout the week not just those 60 minutes think about the things that we do the extent that we go to to get people to come to church we’ve got a photo booth we’ve got free coffee we’ve got a shorter service we’ve got a bunch of different service times pick one that works free you want sleep on Sunday we got it coming on Saturday night we love it the amount of things that we do just to get people to come to us and then it’s like what if we go to them okay let’s settle down a bit okay Facebook is just faced but we don’t time to actually invest time we have seven out of ten North Americans is there active you know adults every day come on come on settle okay that’s just social the church doesn’t really need to be there just set up a page and tell them to come to our service this is a little bit hyperbolic for me to say that and yet that is how most of our churches are acting right maybe in word we would say hey we’re not like that but in action indeed we are and so this is a great way once you’ve got someone connected unsocial to their pastor to their leader they can be seeing them every single day I have been pastored more by my pastor through social then from the pulpit and I know that’s crazy to say but it’s not really even close in my life because he’s on Instagram stories every single day it’s true and I see him too as a father I see him as a husband I see him as a worker someone who’s trying to you know reach personal fitness goals and read the Bible more and be a better family man I see that every single day raw and unedited through Instagram stories and through posts and on Facebook and so when he gets up there on a Sunday and you know preaches for 30 minutes I’m like oh yeah good job you know a little bit of exposition from the Bible like oh I learned something maybe maybe I tuned out who knows you know long lectures aren’t exactly the best way to communicate information in the 21st century that’s an aside yeah but seeing him living his life every single day now that is when I really get to see the man of God that he is and he’s becoming and encourages me to be better and shows me how to be better because when I see him patient with his kids I think I wish I could be more patient with my daughter or when I see him investing in his kids and he doesn’t have this phone I’m like oh that’s what it is like to be present in the moment I want to be more like that encourages me to improve in areas where I need to improve all because I am connected to him on social only good can come from that so that’s why I think connecting your pastors and church leaders personal accounts on your website is a great thing and connecting them as much as possible everywhere beyond your website have slides that run before service begins this is a mattock we’re talking about like a Mac a micro little strategy little tactical strategy it’s a tactic should we put our pastors personal accounts on the website should we connect them there yeah sure on a macro level you should be doing everything you can to connect your pastors to your people beyond Sunday morning every single way that you can do it and this is why it’s so upsetting to me and so discouraging knowing that the average lead pastor in Protestantism is 54 years old because most of these pastors are saying well too much for me I’m not going to be able to learn how to get on social media yeah well you know what you learned how to drive young man old man 54 year old man you figured that out there are so many things that we didn’t know how to do and culture or life necessitated us learning them and then we did and the same thing comes for social it’s the way we communicate it’s not that I love social media it’s that it’s just the way things are done do I love Instagram you know how much I hate Instagram I hate Instagram I love Twitter but Twitter is dying and Instagram is growing every single day more people following on Instagram and more people do nothing on Twitter my Twitter account has grown like percent and I’m posting on there like a madman I am more active on Twitter is my favorite social platform but guess what it’s not growing that much and so I focus so much in Instagram even though I don’t care i don’t use instagram i don’t scroll through Instagram and see what’s up true you never liked my post to be fair Instagram stories changed everything and now I’m on that platform but when it comes to like scrolling through the feet everyone pictures of like I’m in a coffee shop so what what we tired I used Hakeem o pastors like learning social media they’re like people are gracious to like while you’re learning because I know our pastor from back home joined Facebook recently and now sometimes he post things I’m like that’s a weird thing to post but I was like I’m gonna like it because I’m just so impressed like he’s like investing time on Facebook and when would you have spoken to him aside from that yeah whatever that whatever he did post that was something and it was a connection point that would not have existed beyond that it’s sure and for you someone who used to be at his church someone who he used to Pastor whether directly or indirectly you haven’t had contact with him in years and now whatever that post was however you know maybe abnormal for what social or Facebook culture is for us it was a connection point that would had never been there beyond social yeah because you don’t live there anymore no he does even have you one hour per week and yet there was a magic of the interwebs he was connecting with you do you have a recommendation like obviously I’m assuming you wouldn’t want all of these people’s links on your first page we website so would you recommend using like the staff page to like link out people yeah I imagine that you know for every single person that’s on staff or in leadership in any capacity you could do it on a staff page but for your main pastor assuming he or she is actually active on social you could have that a little bit more present a little bit more on the forefront on the website and then for everybody else have it on the staff page but you see this even on TV right like think about when you’re watching television and there’s a news anchor or there’s a sports reporter and their name comes up on the screen and sometimes it’s not even their name now it’s sometimes just their handle whatever that or on Facebook because these networks know hey we’ve got this person right now and they’re going to change the channel any second if we can siphon some of that attention and get it on social in any way now they’re connected all the time now let you say that I actually follow somebody from something like that because he was like a comedian on some TV show and his handle came up and is like he’s so funny and I followed him I do that all the nice to I scene I’m like oh I want to be connected to this person beyond just this moment I want to be connected long-term every single one of your pastors should want to connect with your people long-term this is what you know what though like this stuff frustrates me it upsets me I get real passionate but this is what like being a pioneer in a new land is all about right we’re going to look back in 10 years at the way we were doing things now and think boys drinking like I’m imagining the type of like food planting and harvesting techniques of the early pioneers used the probably useless barely did any good almost everything died one little sprout came up and they survived another winter that’s what we’re doing on social media right now we have no idea what is good or what’s bad we’re coming up on like you know just asking the 10 year anniversary of Facebook being open to the public I think it was September 2007 91 2006 point being we’re at 10 or 11 years one decade Facebook is like one of the most powerful companies and influential things in every single one of our lives it’s going around for a decade we’ve been a lot we’ve been around for more than twice as long as Facebook and we are young point being don’t feel discouraged if you’re messing this up we’re all messing this up and that’s what the most important thing that I try to stress and again is be consistent just be active be present do anything do something and then do that something day after day after day after day I was looking at some of our metrics today and we just did a big prune of our email list I know we’re going on a rant but I think this is important hopefully someone’s enjoying it we did a big prune of our email list and 8,000 people on our email list hadn’t opened or clicked any of our emails in 3 months so I found those 8,000 people and I started sending them emails saying hey you haven’t clicked you still want to be part of this email list or not and I’ve got three emails set up for them and the third final one says if you don’t click on anything in like 48 hours I’m never going to send you another email and it like it’s bittersweet right to think 8,000 pastors church leaders ministries just gone from our email list and then from like an ego standpoint your email list total number goes from like you know 40,000 to 32,000 or whatever it is and then you’re like man now I’ve taken a big step out backwards but but that’s what social and digital communication is all about it’s about slow progress every single day and and I thought to myself you know what I’m 26 when I’m 30 this number of 40,000 or 30 mm or 28,000 whatever our email list is right now and it’s going to be three times that it’s going to be a hundred thousand but it’s going to require me putting in work every single day for those five years do I wish that I could just press a button or pay a bunch of money and for that to like completely fix itself yeah I do and communication used to be a lot simpler you know billboards used to work TV ads used to work radio ads used to work guess what they don’t and they’re overpriced you got to adjust we all have to adjust I sent that in an email today the same day that I released my podcast on snapchat my article on snapchat 3,000 words in my course that I flew all the way to Denver to film nine video lessons of snapchat Instagram stories announced that day August 1st 2016 and I said to myself well crap all that work most likely completely useless that’s true and none of those resources have got very much traction because everyone was like sweet we don’t have to go to snapchat we can stay on Instagram and the people that were on snapchat went back the Instagram steps me okay not nothing about you it is so hard to keep up with you on social I bail but snapchat just to watch you uh yeah anyway point being through all that’d be consistent do something do anything on social because it is so so important thanks for watching this episode of ask Brady episode number 26 if you want your question answered when I say answered of course I mean if you want your question read by Roxanne and then yelled at by me you can hash deck as Brady on Twitter and Instagram and in the comments below on Facebook and YouTube hash tag guys Brady and if you want to be sent immediately to the top of the queue send your email or your question in through video use it through email or on any of the social platforms and you’ll be put immediately at the top of the queue the first time in a long time we haven’t had any video questions yeah we’re interesting great so that means if you’re watching this sending a video question you’ll be first probably true alright great thanks for watching seize the 167 please do we’ll see you next time

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