If you’re having a hard time increasing traffic to your business’ website, then I’m so glad you clicked on this video because today, I’m gonna explain what SEO is, how you can use it to grow organic traffic to your pages, and the best SEO tools that you can use to help you reach your goals faster. Whether you’re a beginner or just need a refresher on SEO and ranking high on Google, then this video is for you. Hey everyone, it’s Rimi from HubSpot. Welcome back to our YouTube channel. Make sure you’re subscribed and have your notifications turned on for weekly marketing content like this.
So let’s jump right in, what is SEO? SEO stands for search engine optimization. What is a search engine? Google, YouTube, Yahoo, Bing are all examples of search engines that people use every single day to find answers to what they’re looking for. Why is SEO so important?
SEO is important because this is how you’ll better rank your content online and build a successful business. When you rank better online, it boosts your credibility and gives you more opportunities to turn prospects into paying customers for your brand.
Before I get into the nitty gritty, I wanna tell you guys about a tool that HubSpot has that’s completely free to you and will really help you guys out when it comes to SEO. HubSpot has an academy course called SEO Basics, that teaches you how to create the right SEO strategy for your business. The course takes a total of 20 minutes to complete.
And at the end, you’ll have a worksheet where you can plug in your business goals and perform an audit of your website’s SEO authority. Your SEO authority is basically just how a platform, like Google or YouTube, ranks your website or your channel on their platform. There’s a lot of different factors that go into how they rank you. So things like your click through rates or your traffic numbers or your view count, your subscriber count, these are all things that help them decide how to rank you and suggest your content to people online. I feel like this is an obvious point to make, but in order to rank, you have to be consistent with your content.
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So if you have a blog, you can’t post once every month and expect search engines to rank your content in their top 10 search results. The HubSpot course is very beginner friendly and goes more in depth on this, so I’ll have the link to it in the description box down below so you guys can check it out. Okay, so in order to rank, you need to have a good understanding of what keywords or key phrases you’re gonna go after with the type of of content that you’re putting out.
So say you just started a blog or a YouTube channel that’s all about your non-toxic beeswax candle business. You’ll need to optimize each piece of content with the right keywords that people would be searching for.
There are millions of candle businesses out there. So how can you be more specific to get your content seen? Let’s say your candles are non-toxic, made of beeswax, handmade in Virginia. You can build detailed long tail keywords or key phrases from those facts. That’ll help you rank higher in search for your target audience.
Long tail keywords like handmade non-toxic beeswax candles or best non-toxic beeswax candle brands in Virginia will get your content recognized faster and rank better for people searching for this type of candle. By being niche specific, you’ll improve your traffic numbers and over time, you can start to use broader keywords like best candles or non-toxic candles. And still have your content rank because you’ve already established your authority on these search engines.
Hopefully this makes sense. If it does give this video a thumbs up to let me know.
– This data is wrong every freaking time. – Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. – Whoa, I can see the client’s whole history. Calls, support tickets, emails.
And here’s a task from three days ago I totally missed. – [Announcer] HubSpot grow better. – All right, moving on. You may be wondering how do I know what keywords I should be using as a beginner? I’m so glad you asked.
You can use free tools or paid tools that will help you find the perfect keywords. One free tool that you can use is Answer The Public. For example, if you search non-toxic candle brands it’ll show you exactly what people are searching for.
You can turn those results into key phrases on your page to optimize it. Another free hack that you can use is putting your keyword or phrase into Google, then scrolling all the way down to the bottom, and then there, you’ll see other suggested keywords that people search for regarding your topic.
And you can use those as well. There are dozens of paid tools out there but today I’m going to use the Moz Keyword Research Tool. So if I search non-toxic candle brands, the results are going to show me the monthly traffic of people searching for this. So I can see whether competition is high or low for this keyword. It shows me the difficulty of ranking in the top 10 search results for that keyword.
They suggest that if this number is over 40, then it’s going to be pretty difficult to rank and you might wanna pick a different word or phrase to use.
It tells me the organic click through rate for that keyword. And lastly, the priority score out of a hundred which basically combines all the other metrics And lets me know if this is an overall good keyword for me to use. It also has keyword suggestions that I can use, as well as an SERP analysis, which shows me the results of that keyword that aren’t completely organic. So results that have ratings or Google Ads on them, et cetera.
Using an SEO tool like this will help a ton when it comes to planning out an SEO strategy for your business. An article from Think with Google says “It might sound simple, but focusing on small, incremental changes to a website’s overall SEO strategy really can produce noticeable gains over time.” HubSpot has a great tool called the Complete SEO Starter Pack. This is going to really simplify understanding SEO for you and teach you how to increase your traffic in 30 days. So as a beginner, this tool will be very helpful to use since it goes over important, yet simple things, like focusing on your title links, your meta descriptions and the quality of your content.
Speaking of quality, you wanna make sure that your content is optimized for users. The first thing I think of when it comes to this is when I’ve searched for a recipe online and the blog owner has written their entire life story before telling me the recipe is, immediately I’m clicking back to Google, and finding a different recipe that gets to the point quicker.
Don’t let this be you. If people are not getting the quality that they’re looking for immediately and clicking out of your page, Google ranks you lower because it reads this action as people not being interested in your work. An easy way to ensure that this doesn’t happen to you is by optimizing your meta description.
Your meta description is the snippet on the Google search results that users see first before clicking on your site. Another thing to pay attention to is your page structure. Make sure that your content isn’t cluttered and overwhelming for users to read.
That’s another guaranteed way for people to click off fast. SEO doesn’t have to be hard, but it can be time consuming.
And that’s why a lot of people like to hire SEO specialists that take care of all these nitty gritty details for them. As a beginner, that isn’t really necessary. And you’ll definitely be able to gain traffic if you use these tips to optimize your content. The two HubSpot tools that I mentioned earlier will really be huge help in setting you up for success. So don’t forget to check out those links in the description box down below.
If you use those tools, provide consistent, quality content and use the tips that I talked about today, you’ll reach your goals in no time. I hope this video was helpful. If you guys enjoyed it, don’t forget to give it a like and make sure you’re subscribed if you weren’t already. If you have any questions, leave them down below in the comment section. Thank you guys so much for watching and I’ll see you next time, bye.
SEO strategy really can produce notable.